According to Farbman, Facetune now has more than 1 million subscribers, Enlight has roughly 1 million subscribers and Swish’s subscribers brings the total to roughly 3 million subscribers altogether. Since 2015, when the company began offering subscription layers to users who want premium bells and whistles, it has amassed a respectable number of subscribers, as well. According to co-founder and CEO Zeev Farbman, Lightricks has seen 180 million downloads across its paid apps. The separate divisions each come with meaningful mind share. Lightricks, based in Jerusalem, has 260 employees supporting six products across three divisions, including Facetune Enlight, a line of mobile photography and editing tools that aims to make photo editing more accessible to amateurs and the startup’s newest, enterprise-focused brand, Swish, a marketing video editor that helps companies tell their story with video ads.

The investment firms - two of which led a $60 million round in the company less than a year ago - are getting much more than Facetune in the deal. That staying power hasn’t been lost on Goldman Sachs Private Capital Investing, Insight Partners or ClalTech, which just gave Facetune’s parent company, Lightricks, $135 million in Series C funding at a post-money valuation of $1 billion.

Despite stiff competition, it has remained highly popular, too. Facetune, a photo-editing app that empowers users to cover their gray hairs, refine their jaw lines and reshape their noses, was first introduced around six years ago, and it quickly climbed to the top of the download charts, becoming Apple’s most popular paid app of 2017.

Lightricks facetune 130m series